群发作弊不被搜索引擎惩罚理论

群发作弊不被搜索引擎惩罚理论
群发是称为黑帽的一种。很多SEO高手都是高度 统一的态度，就是做SEO不要做黑帽，要做白帽 或者灰帽。白帽活长久，灰帽是王道。我也是这样被前辈们熏陶出来的。从来不敢黑帽，但在SEO的过程中，我会研究很多排名第一二位的网站，我在查过他们的 反向链接的时候，发现他们的反向链接在GG和百度都不多只有几十与几百不等，但yahoo和 yodao的反向链接却成千上万个。
而且我点击详细后发现了，这些反向链接都可以说是垃圾博客留言板之类的，或者说是一些评论。 也就是说，这些排名一二位的网站都用了作弊手段。但为什么没有被K呢？

于我开始思考，上帝就会笑。为什么不被K呢？为什么呢？
这就是今天我想要说得群发作弊不被搜索引擎惩罚理论。

第一

也就是说，搜索引擎惩罚的重点不再是群发者，而是被群发的网站，也就是说如果一个网站没有及时的清理垃圾留言的话，这些网站会不被收录。因为从某一 种原因也可以理解为，站长自已都不管的网站，也就不是用户所要想找的网站了。因此可以说明为什么，反向链接各搜索相差为什么这么大的原因。 从某种意义来来，搜索要感谢这些群发者，因为群发者让搜索更清楚了，那些网站是没有用的。

第二

为什么群发者不会受到伤害？
因为如果群发者受到伤害的话，那么搜索引擎同样会被利用，因为依照此理论的话，只要将对手的网站放到群发器里， 对手就会被K掉了，那就会变成，想杀谁就杀谁。 这也是一种博弈。这样的结果会有更多的群发出现，你杀我，我杀你的。就是所谓的暴力升级。这是搜索引擎不想看到的。

补充一点：

1、被群发的网站不清理垃圾留言会被搜索K，群发无用。
2、被群发的网站清理垃圾留言，群发无用

所以说这是搜索引擎对复,群发的最好方法. 因此群发这条路不通啊。

原文链接：http://www.seomaven.org/articles/1151.html

一个特别的增加英文站外链的方法

好的外链对于整个英文站优化来说都是至关重要的，下面来看看这个特别的方法吧：

1 首先写一篇高质量300字左右 的论文，确保论文有强烈的吸引力，标题含有关键词，且论文第一段和最后一段都有关键词。
2 发表在Squidoo，且使用一个含有关键词的文本链接到你的站点。
3 去Twitter 发1个帖子，说我创建了一个new lens。
4 发一篇文章在Hubpages.com.在添加Squidoo你的Hubpages RSS feed，要求同1，然后执行3。
5 创建一个Blog Blogger.com，发表一篇文章，同样使用一个含有关键词的文本链接到你的站点，同时添加你的Squidoo和Hubpages rss feed。
6 然后再去Twitter说你发表一篇文章在Blogger。
7 发一篇文章在Tumblr.com，同样添加前面几个feed。
8 再去Twitter发帖子。
9 去FeedBite.com做同样的事情。
10 去Bumpzee创建一个用户，添加你以上的feed。
11 去Ping.in网站ping你所有以上的页面，包括Twitter。

The Reciprocity Link Building Method

The Reciprocity Link Building Method

I know what you may be thinking, and no, this article isn’t all about reciprocal link building. It is however, about a simple technique to get backlinks to your site, by first reciprocating with a helping hand.

As an online business owner, if your content isn’t garnering any interest in your site, then you’re most likely not getting any natural links. And if you’re not getting any natural links (coupled with the fact that you’re probably not actively seeking and obtaining backlinks), then your presence in Google is probably non-existent. Sorry, but them’s the breaks.

If you’re willing to think outside of the box though and put in some time and effort – even giving a little when you may get nothing in return – then I’ll show you a simple method that can be used as part of an overall link building strategy. It works for me and, depending on your industry, may work for you too.

Free Links. Reciprocity Style!

I can’t stress enough, how much it helps to be a go-giver when it comes to manually building links for your website, and there are plenty of ways to do this if you consider how many websites out there need your help.

For example, there are an abundance of “links” or “resources” pages around; some of them are very helpful and authoritative, while others are completely useless. The really good ones try to provide links to other highly related websites that will actually be of value to their visitors (kudos to them!).

Yet sometimes they make mistakes, or slowly over time they just get too busy to keep updating. The result is that their once useful page has now become a page littered with broken links and, what’s worse, links to sites that have drastically changed and now offer no value what-so-ever to their visitors.

Now here comes that outside-of-the-box thinking…

These types of pages can be valuable link opportunities, if you can learn to spot the good ones and then set out to help them remember why they started a links page in the first place.

Reciprocity Method in Action

Consider the following example:

http://criminology.fsu.edu/p/cjl-other.php

The page is clean, well organized, themed and authoritative. It’s also well aged and has a PR of 5. This could be a great dofollow link for any site geared towards Law.

There’s no information on how to get listed though and it doesn’t appear as if they accept suggestions, so now what?

If you start to click on some of the sites they’re recommending, you’ll soon notice that they’re linking to a lot of 404 errors (I counted more than 6) and at least one parked ad site, which is devaluing their informative page.

This happens because large portions of sites, even though they’re trying to provide value to their visitors, either don’t have the time to update or they forget to monitor who they’re linking to. They simply haven’t noticed that the educational law related site they linked to back in 2005, is now an abandoned URL or worse yet, a parked domain for poker ads.

Therein lies your opportunity to get your own related site listed on the page.

By doing the homework for them and providing them with a list of each dead link you’ll not only be offering something of value, which will increase your chances of being listed, you’ll also be initiating the clean up of their page, which helps them and can result in even more link value to your site if you do in fact get listed.

Since they’re nice enough to offer their email address at the bottom of their page, why not use it? You’d be surprised at how many authoritative sites openly welcome comments from their visitors.

Pros, Cons and Limitations

Using some custom email templates I developed, I’ve been able to obtain some very authoritative links for my clients. This is because 95% of the sites I approach with this method (and there is definitely a technique to approaching them) are extremely grateful that I went through the trouble of trying to help them.

It also works because you’re emailing them with a purpose, rather than to just ask for a link, which naturally opens up the lines of communication. And now that you’ve helped them out, it provides an excellent opportunity for you to “suggest” that they add your highly related site to their newly edited links page as a reward. If you’ve been helpful, your site is decent, related to their industry and they already have a links page, why wouldn’t they consider adding you at this point?!

A real downside is that it does take some time to go through their page and click on every link, especially if it’s a larger page. I suppose you could use an automated program, but keep in mind that the automated broken link checkers won’t catch the parked ad domains or reported attack sites and those are often the best errors to report.

The upside is, you don’t need to locate every single bad link, just enough for the site owner to go “yikes!”.

Remember though, the more errors you do locate and the less links the page includes, means more benefit to you if your site is added.

Granted, not everybody will reward you with a link. Sometimes you may just get a friendly “thank-you!”. Other times they’ll fix the errors and not even respond to your email. In this case, it’s definitely a good idea to follow up in a couple weeks as so many manual link building methods result in the link on the follow-up email.

In any case, you’ve at least brought your site to the attention of another site in your industry and plus you’ve done your good deed (or ten) for the day. Of course, the more you send out, the better your chances of success!

Make Good Things Happen for Yourself and Others

There are other ways to use the Reciprocity Link Building Method too. If you’ve got a flair for design, find and point out any design errors or things that could make their site better. If your talent is editing, locate and report some of their grammatical or spelling errors. If you’re good with images, clean up a few of their fuzzy product pictures for them (Tip: so many sites have pixilated images because they add a large image and then scale it with the <img> tag height and width properties).

Whatever your talent may be, use it for their gain and make good things happen for them… and in turn you.

When you think about it, ALL links, whether paid or natural, reciprocal or not, are obtained as a result of giving something of value. Even with linkbait, the link is only given if your content fulfills some ‘want’ or ‘need’ of the reader. Just as nothing in life is free, the same remains true for link acquisition. Instead of spending money buying links though, spend some time and effort and you might experience some awesome, risk free, rewards.

Want some help with this link building method? Join me on twitter.

If you found this article useful, please watch for my follow-up articles at CanadianSEO including; How to Find Reciprocity Link Prospects Using Custom Search Operators & Reciprocity Method Email Templates.

The Link Builder’s Guide to Competitive ‘How-To’ Content Analysis

The Link Builder’s Guide to Competitive ‘How-To’ Content Analysis

When entering a new keyword space with content-based link building, we like to know all that space’s “how-to” content. Why? How-to content speaks broadly to an industry’s pains. Solving pains with content leads to links and targeted traffic.

Let’s look at the process for quickly creating your list of must-have “how-to/tips” content and then how to use this content for developing links to your site.

1. Select Appropriate Keywords

You will use two or three high-level market defining keywords (MDKWs), as well as one or two informative content descriptors such as ["how to"], [tips], [guide to], [Top * Ways], etc…

2. Construct Your Competitive Content Analysis Queries

For a quick check, only create one or two queries. If you’re building out a bread baking site your queries could look like: ["bake bread" "how to"] and ["guide to" "baking bread"]. In these cases, the MDKWs are “baking bread” and “bake bread,” while the content descriptors are “how to” and “guide to.”

Once you have an idea of how the process works and you’re ready to really dig into your space, consider using 10 or more carefully grouped queries that are appropriate to your niche (note: not every industry titles its informative content with “how to”).

3. In Advanced Search, Set Your Search Engine to Deliver 100 Results

Before or after searching your queries, set your favorite search engine to deliver you 100 results on a page.

4. Copy and Paste the Organic SERPs into a Text Pad

Once you conduct your search, carefully select all the title and snippet content from the organic section of the SERPs. Copy this content and paste it into a text pad. Repeat this process for all of your queries, being careful not to paste over your previously pasted SERPs!

5. Count Phrase Occurrences Within the Ranking How-To Content

To identify what topics occur most frequently in the ranking how-to content in your space, paste all of the content from your text pad into the Phrase Occurrence Content Analysis Tool. Look at the most commonly occurring six-, five-, four-, three-, and two-word phrases from your SERP set.

6. List Your Informative Content Titles

By adding 200 SERP listings from these two searches ["bake bread" "how to"] and ["guide to" "baking bread"], we find common phrases, such as “beginner’s guide to baking bread” (11 times), “a guide to whole grain breadmaking” (six times), “bake bread on the grill” (five times), and “bread without an oven” (six times).

We also uncover some important bread-related concepts, such as “bread the five families of bread” (six times). Who knew bread had five families? Well, the content experts in your space knew that. Now you do too and you can research and then reference them when creating your how-to content on baking bread on the grill.

7. Create Better How-To Content

Simply rewriting the how-to content that exists won’t cut it. Once you have your content list created, go back and review the content that’s ranking well for the titles you selected.

Now, how can you one-up this content? See what’s missing such as great pictures, a video, a group interview with industry experts on how they solve this how-to problem, an intuitive organization, exhaustive detail, a downloadable spreadsheet, a simple tool/widget that makes a process easier, etc… Then start creating content.

8. How to Find Link Prospects for Your How-To Content

There are several ways to source prospects for your how-to content. The first is through backlinks to competing content.

Use Yahoo Site Explorer or Open Site Explorer to find out who links to great bread-related how-tos out there. The second is through link building queries such as [(MDKW) intitle:"round up"] (finds round up writers in your space who consistently link to notable content), [(MDKW) "blog list"] (finds lists of bloggers who write about your topic), and [(MDKW) Twitter users] (shows you lists of Twitter users related to your subject).

Also see “29 Queries for Content-Based Link Builders.” If you’re willing to part with your content, you could potentially publish it on other peoples’ sites as guest content with links back to your site. Finally, explore methods for discovering broken how-to pages on your competitors’ sites, and then chase down links from people who have dead links to this page.

Analyzing the most frequently occurring how-to topics in a search engine result set can frame an industry’s primary pain points for you. The content topics you find this way are “must-have” and industry-standard topics. If you trump the existing how-to content — and then promote it — you’ll find yourself consistently developing more and stronger backlinks.

Link Building with Content: 29 Queries for Content-Based Link Builders

Link Building with Content: 29 Queries for Content-Based Link Builders

Content-based link building is all about RELATIONSHIPS. In particular, blogger and media relationships. Whether you’re writing guest posts for publication on leading industry sites or conducting massive group interviews and surveys you need to know ALL the bloggers and other media creators in your industry.

Here’s how to thoroughly query your space in order to discover who you should be interviewing, requesting guest post opportunities from, listing, giving awards to, and any other ways you can think of to engage them!

1) Find the Round-Up Writers
If you’re blessed to be in an industry with hundreds or even thousands of bloggers, it’s highly likely that there are “round up” writers. These writers seek to thoroughly cover the events of the day or week by posting lists of their favorite articles. Since you publish great content, you should know who these folks are and let them know when you publish.

Here are some queries for finding them:
[mdkw*] intitle:roundup
[mdkw] intitle:”round up”
[mdkw] intitle:links
[mdkw] intitle:”weekly roundup”
[mdkw] intitle:”weekly round up”
[mdkw] intitle:”best of”

Note – if you’re not finding anything with the intitle searches, try removing the operator.

2) Find the Guest Post Publishers
Some bloggers seek content in the form of guest posts from outside experts. If the blog or website has authority in your space and a targeted readership then you should, by all means, submit some content to them.

Here are some queries for finding these oppportunities:
[mdkw] inurl:category/guest
[mdkw] “guest blogger”
[mdkw] guest blog post writer
[mdkw] “guest post”
[mdkw] “guest article”
[mdkw] “guest column”
[mdkw] inurl:contributors

3) Find the Blogger and Twitter Lists
If you’re looking to really blow out your contact lists for future engagement, then build on top of the efforts of your colleagues. It’s fairly common in many verticals for bloggers and other publishers to make lists of each other. Blogrolls are another excellent example of blog lists.

[mdkw] blog list
[mdkw] top bloggers
[mdkw] blogroll
[mdkw] “blog roll”
[mdkw] twitter list
[mdkw] twitter users

4) Find the List-Writing Linkbaiters
Who has written linkbait in the past? What did they aggregate into lists? This can show you what not to write, as well as give you ideas for your “list of lists…”

[mdkw] “list of lists”
[mdkw] “top * ways”
[mdkw] “top * tips”
[mdkw] “top 10″
[mdkw] “top 100″

Make sure you outreach to the sites included on your lists and let them know they’re on them!

5) Find the Interview Writers (and Interviewees)
We’ve found that getting interviewed is a fantastic link builder – and a lead generator. Further, group interviews with experts really help to generate links and establish relationships with the top bloggers and thinkers in your space.

Here are queries for finding sites that conduct interviews, as well as individuals who may be open to you interviewing them:

[mdkw] intitle:”q/a with”
[mdkw] intitle:”q&a with”
[mdkw] intitle:experts interview OR talk OR discuss OR answer
[mdkw] expert interview
[mdkw] intitle:interview

6) Putting it All Together…
Now that you know who publishes in your space, you know who to begin engaging with, researching thoroughly, highlighting in your content and even retweeting consistently. So start with some “aggregation” content, then move on to individual and group interviews. Make sure you’re reaching out consistently when you publish new content – especially to those who you’ve featured. And most importantly – keep it up! Keep at it and you’ll see your rankings, targeted traffic and brand buzz grow in your market!

All of these link building queries (and many more) are in our link building query tool here >>

Blog Comment Links, Have They Lost Their Value? Well Let’s Experiment.

When it comes to blog commenting many experts will tell you that it is of little value SEO wise or link building wise as Google and other search engines have devalued these links as spam.

Now given that Google themselves don’t completely know how their algorithm works who are these experts to tell us that blog commenting is of no value? Let’s play fair, if these experts have proved by building links solely from blog commenting that they have no effect on SERPs then maybe we should heed their cry.

As of yet I have seen no proof that blog comment links do not help with SERP’s in fact I have seen quite the opposite. But let us take for a moment the fact that I for one as a professional link builder have never just built blog comment links, ah! Well, there you go say’s the critic, that’s why you don’t know, but have they carried out this test themselves?

It is for this reason that I propose to experiment over the next 2 months to see if in fact just blog comments can in fact work to increase a website’s SERP’s. Now, if this experiment is going to be fair we will need to test websites which only have blog comment links built to them, also websites which have no links built to them, websites which have other types of links built to them and finally some which have other types of links and blog comment links built to them.

So in my experiment there will be 4 groups of websites;

1)      No links built.

2)      Only blog comment links built.

3)      Only other links built.

4)      Other links and blog comment links built.

By having these four groups I should be able to see if in fact blog comment links have a relation to the website’s SERP’s. If it is the case that blog commenting links have no relation to SERP’s then group 3 and 4 should see the highest SERP’s movement. If group 4 or 2 get higher SERP’s than 3 and 1 or group 4 get the highest positions in SERP’s, then this will prove that blog comments do in fact help with SERP’s.

I realise there are other variables and so I shall be attempting to eliminate as many of these as possible with the criteria below. If you feel there are ways in which I can do this better please fell free to tell me.

1) I shall be using DIY (Home improvement), quality blogs which relate to the website’s theme. I shall also be posting relevant content in my comments which will relate to the post. (Key words)

2) I shall use 3 websites in each all 4 groups, all the same age, with around the same content and with no current links pointing at them.

3) I shall check all positions on Google.co.uk, yahoo.co.uk, bing.co.uk for the websites url and 2 key words which I would like them to rank for. I shall use Google Adwords to find key words which are as similar as possible in competition (this competition cannot be known for sure but by using Adwords I am at least helping to keep the experiment as fair as possible).

4) I shall also build all of the links at the same time to keep the results as fair as possible.

If you would like to follow this experiment please add a link to this post from your own website and then email me ewan@naturallinkbuilding.co.uk to be kept updated of all the results. I shall also disclose to those who give a link the url’s of all the 12 websites in the experiment. If not I shall be giving the details of the results when completed.

Blog Comment Links, Have They Lost Their Value? Well Let’s Experiment.

Explaining SEO, Role by Role

To make a valuable impact, SEO has to be understood by more than just an organisation’s search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.

I’ve chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed:

• Their role: a description of their position within the company and their responsibilities.
• Persuade them: once you’ve described SEO, this gives something extra to get them excited about the possibilities of SEO for them / their department, to help get them on side.
• Ask them: I’ve tried to list one particular request you can make to people in each role to benefit the SEO process within your organisation.

In addition, you should remember to give back to each of these stakeholders. There’ll be some metric, data or graphs that will demonstrate to them the ongoing effect they are having on the project, how it has benefited the organisation as a whole, and (for bonus points) how their role has benefited from SEO success. Inspiring people in this way leads to their ongoing commitment, and a successful organisation full of motivated, happy people.

CEO

• Their role: Responsible for the whole company; interested in the ‘big picture’ and needs to be able to justify decisions and costs to the board and shareholders.
• Persuade them: SEO gives a competitive advantage in attracting visitors and customers. Though it requires an initial push of effort, and ongoing resource, the work will show a demonstrable ROI, they’ll be provided with regular figures for the board about the profit generated by SEO efforts.
• Ask them: if there are any questions or objections they have, so that you can answer / resolve them. It can be important to get senior management to understand and appreciate online marketing, both so that they can approve investment in it and so that they will enthuse about & promote the project internally.

CTO

• Their role: Responsible for developing technology within the organisation and we’ll assume in this case responsible for the organisation’s website and online development.
• Persuade them: There is a large technical aspect to optimising a website for search engines – lots of information is available (both officially from the search engines, and recommendations from third parties) but there is work to be done in adapting this best-practice advice to the organisation’s unique needs. However, it’s not an entirely technical process, and much of the ongoing work will be done ‘off-site’, by those in the advertising / promotions teams.
• Ask them: to assign a proportion of their team’s time to SEO – ideally including members from both web development and R&D departments.

Web Designer

• Their role: Designing the look and branding of the organisation’s website
• Persuade them: Designing websites that will adhere to SEO principles need not be a significant constraint. There’s a significant overlap between designing human-usable and SEO-friendly sites, and many of the most well designed & stylish sites follow the appropriate guidelines.
• Ask them: to spend time talking to developers and SEOs about design practices that may harm or hamper SEO, and use this knowledge in their online design work.

Web Developer

• Their role: To turn designs for web pages into code which can be published online.
• Persuade them: By following some relatively straight forward (and typically common-sense) practices when writing code, developers have a vital role in creating pages that can be easily read and understood by search engines. They’ll see the impact of their work very visibly, as pages from the site get indexed and returned in appropriate search results.
• Ask them: to read lots! They can start with SEOmoz’s guides and blog posts (espec. pages from the technical issues category) and should print out the web developer’s SEO cheat sheet. Also, remind them that as easy at this basic best-practice stuff is, lots of people do get it wrong, so they should be prepared to get mad-props from their SEO colleagues for not fouling up this stuff as much as some of the competitors.

Sales Manager

• Their role: In commercial organisations, they’re responsible for the journey through the funnel from enquiry to sale.
• Persuade them: We can use data from the website and experience from the SEO community to target phrases which will generate visits & enquiries from the people most likely to convert into a sale. Their feedback about new enquiries and leads, combined with analytics data, will help tailor the products/services and marketing messages to minimise poor lead for the team and maximise sales profit.
• Ask them: to help with keyword research by giving you the words and phrases that potential customers use to describe their problems or to ask for product types.

Marketing Manager

• Their role: Responsibilities can include product development, advertising, press and promotion.
• Persuade them: Highly ethical SEO can be undertaken by following all the marketing best practices they’re familiar with. Giving a positive experience before and after purchase, creating and fostering conversations around the brand, getting coverage on trusted websites, etc can all contribute to improved rankings. In addition, search engine marketing produces very clear returns in terms of number of visitors, their activity on the site and purchases made / revenue generated – so they’ll be able to demonstrate value and justify ongoing investment in this activity.
• Ask them: to get up to speed on the importance of inbound links, and discover ways that their teams’ activities can help to generate links.

Content Editor

• Their role: Responsibilities may include any of creating, commissioning, editing and publishing content on the site.
• Persuade them: As well as being able to attract more visitors to your content, we can use SEO insights to help generate ideas for new site content that could be particularly successful. We can produce guidelines for your writers to help their content be more successful in search engines, and we can provide statistics that show how successful different pieces of content or different writers have been, to help inspire them to create more great content.
• Ask them: to review analytics and link data with you, to look at what has been particularly successful (in terms of total traffic, links and search traffic) and to try creating copy and content that is more SEO targeted. In addition, talk to them about writing great headlines and about linkbait’ show how their team can create content that goes wild on social networks and gets loads of links.

Community / Outreach Manager

• Their role: Responsible for the organisation’s relationships with individuals on and/or off the site, often with a view to generating conversation about the brand.
• Persuade them: By reaching out to people elsewhere online and encouraging them to mention us & link to the site, you / your team will increase the strength and trust of the site – this increases its ability to receive traffic for relevant search terms. Using tools such as Linkscape, we can show the value of every link you create and help you find new opportunities for outreach and linkbuilding.
• Ask them: to try requesting links from a few people they have close relationships with. Demonstrate how to find new places and people to reach out to and reasons to contact them (such as sharing content, offering resources, writing guest content, offering prizes etc.)

More

Every organisation has different roles, and the roles may have different responsibilities, but this gives some idea of the ways you might persuade different people that they can contribute to and benefit from SEO.

Feel free to use the comments to share any particular advice you have for explaining & promoting SEO internally. If you have any particular objections that come up, do mention them and we’ll see if we can come up with suitable responses.

整站规划八法

内容——人们是冲着“内容”而访问网站的
1，用户在网上通常是浏览和找寻——用户会在网上阅读，但是他们不会阅读太多内容，因为上网的人群都是快餐族
2，什么是有效的网站内容——优秀的网站内容像在与人对话，优秀的网站内容可以解答人们的疑问，优秀的网站内容可以让人们从网站中汲取信息，并不断前行
用户——我们都会对所读内容作解释，成功的内容编写者会以他们的用户为中心，了解用户的七步曲
1．列出主要用户；
2．收集用户信息；
3．列出每个用户的关键特征，关键短语或语录，经验和专业知识，性情，价值观，技术水平，社会及文化背景，人口统计学信息（年龄、体能等）；
4．收集用户的问题、任务和背景情况；
5．利用以上信息创建人物角色，人物角色应包含哪些信息，人物角色是怎样和项目团队合作的；
6．人物角色中要包含该角色的目标和任务；
7．利用这些信息为网站建立使用场景——场景让你了解人们将发起的对话，场景有助于理解所有类型的用户，网站中的每一部分都是在实现一个场景，场景能帮助你编写出好的网站内容。

主页——好的开始（一个好的主页可以迅速阐明网站主题，一个好的主页主要由链接和简短描述组成）
1，标识网站，建立品牌；
2，设定网站的基调和特点；
3，帮助人们了解网站主题；
4，允许人们立即执行关键任务；
5，将人们急需的表单放在主页上，表单一定要位于页面的上方；
6，将搜索放在访问者期望的位置——页面顶部；
7，不要让用户填写他们不需要的表单；
8，有效且高效地将每位用户引向正确的路径；
9，使用用户的语言，避免让用户猜测该点击哪个链接；
10，从内容开始“自底向上”创建网站——不只是从主页开始“自顶向下”的方式。

浏览路径页面——向目标行进
1，多数用户是在查询信息或完成任务，浏览路径页面只是为了将他们引领到最终的目的地；
2，人们不希望在查找过程中阅读太多内容；
3，浏览路径页面就像书的“目录”一样，有时，简短的描述对用户还是很有帮助的；
4，浏览路径页面中或许应该忽略掉营销类信息；
5，路径的顺畅要比(合理的)点击次数更重要；
6，不要让用户思考；
7，让用户不再需要后退按钮；
8，许多人首先会选择点击那些看上去比较合适的选项；
9，很多用户会直接进入网站内的某个页面。

编写的是信息，而非文档
1，将较大的文档分解；
2，优先考虑按“主题”形式呈现内容，而不是按“书本”的形式来呈现；
3，将网页内容划分成一系列主题和子主题；
4，确定一个页面中要有多少内容；
5，用户访问一次网站想要获取多少信息?信息之间如何关联?网站提供的信息对用户来说是否过多?网页有多长?页面加载时间是多少?6，用户是否会进行打印?他们想打印多少内容；
7，PDF——到底用不用，是否应该使用PDF文档来呈现网站内容，什么时候应该使用：PDF文档？什么时候不应该使用PDF文档？当网站的易访问性比较重要时，不采用PDF’文档，还有其他情况下，可以提供两个内容版本(网页版和PDF版)。

聚焦关键信息——6大原则来帮你
1．只提供用户需要的内容；
2．我删，我删，我删删删（不需要凑文字的删了吧）；
3．从关键信息入手，按倒金字塔逻辑进行编写；
4．拆分“文字墙”；
5．提供有用信息，打响网站品牌；
a.所有网站都在推销——推销商品或自我推销，网络主要采用“拉”技术，营销则主要基于“推”技术;
b.把握“推销时机”——至少要在用户需求得到部分满足后才能开始推销；
6．根据不同需要对内容分层;
a.“从概要描述到完整信息”的分层方式;
b.从一个信息页面到其他页面中的更多信息的分层方式;
c.“从页面局部到简短说明”的分层方式;d.以创新方式进行分层。

设计易用的网页——13条原则助你做出有益的设计
1．选用合适的模式和对齐方式，使页面元素清晰明显；
2，做设计计划时，要对网站进行整体考虑；
a.拿出一套“整体设计一致”的网站计划;
b.了解“从计划到实施”的整个过程;
c.在设计之初，就要不断将内容与设计相互融合;
3．使用模板;
4．有效使用留白，内容中要有专门的留白;
a.了解“无心的留白”和“专门的留白”;
b.网站内容中主要使用“专门的留白”;
5．小心造成“页面已到底”的假象;
6．不要让标题“漂荡”在两段文字之间;
7．文本内容不要居中显示;
8．设置字号时，要广泛地考虑用户及其使用环境设置的默认字号对用户来说要足够大调整内容，以便能在足够大的字号下将内容安放在仅有空间内;a.让用户选择适合自己的字号,调整字号后，所有文字都应该随之变化,而不只是主内容区域中的文字发生变化
9．行的默认长度要适中，且采用“流动布局”
10．不要用全大写的方式编写内容
11．除了链接，不要在其他文字中使用下划线,斜体也要少用
12．文字与背景的对比要鲜明;
a.保持背景清晰，以便文字易读
b.页面中要使用浅色背景和深色文字
c.在深色背景中使用浅色文字时要慎重
13．选择颜色时要考虑到所有的用户
a.考虑颜色的文化含意
b.检查网站中的颜色，避免给色盲用户造成困难

有效利用图示和有意义的链接
为了确保人们能够找到他们感兴趣的内容，并且能够找到新的内容，信息架构师（information architect, IA）可以借用建筑学中使用的一个原则，称为标识导引（wayfinding）。
利用标识导引，人们能了解4个方面：
（1）他们身在何处；
（2）他们寻找的东西在那里；
（3）如何得到所搜寻的东西；
（4）他们已经搜寻过哪些地方；
标识导引经常在容易迷失方向的场所（比如大型商场，机场和地铁），用来帮助人们从一处转向另一处。这个非常重要，特别是WC的指示，不然在大型商场里面请问你能找到隐蔽的洗手间么！
好的建筑设计师厉害的可以不用标识就让你可以体会意识到你想去的地方在那里，凭自己的感觉找到你想去的地方；因为他们会利用建筑结构和内部装饰来达到目的，当然必要的指示标识有时候还是必须的；
所以网站的结构设计不是简简单单的自己认为，而应当从用户的角度，指导暗示用户如何去理解你给他们的信息，让他们畅游在你的网站里面，最失败的设计就是让进入你网站的浏览者有挫败感，完全不知道自己在那里，如何在这里找到她想要的东西。

The Ultimate Guide to PPC Affiliate Marketing

You may have come across get-rich-quick books telling you how you can make a fortune in affiliate marketing. Hand over $97, and you’ll get “the secrets”.We’ve decided to give you “the secrets”, and charge you $0 instead. We’re good like that

This article is aimed at those who are new to affiliate marketing with PPC.

What Is Affiliate Marketing?

Affiliate marketing is a sales process.

Like a salesperson working on commission, the affiliate marketer links a prospect with a merchant and receives a commission if the prospect takes a desired action. This typically involves buying something.

The attraction for the affiliate is that they can focus entirely on marketing. Unlike the merchant, the affiliate doesn’t need to hold stock, handle orders, or deal with customer issues and complaints.

Many affiliates are attracted to PPC because it is a channel that allows people to start selling immediately. Set up a few ad groups, direct visitors to the merchant site, and watch the cash roll in.

Sounds easy, right?

Most Affiliate Marketers Don’t Make Money

It’s not as easy as some people, particularly those selling get rich quick schemes, like to make out. Even some of the better affiliate blogs tend to make it sound easier than it is (because they want you to sign up for lots of tools and networks so they get commissions). It is probably one of the hardest markets to get good information in because the answer to every question is on the other side of an affiliate link. Literally.

Whilst it is true that top affiliates make a lot of money, there are very few top affiliates. The top affiliates don’t just earn a little more that those people further down the curve, they earn a lot more. The curve falls away very quickly in terms of income.

Why does this happen? Why do most people fail to make money at affiliate marketing, and some people make so much? How can you ensure you succeed where others fail?

How To Do Well At Affiliate Marketing Using PPC

Affiliate marketing requires two key pieces of know-how.

• Step One: Develop a sound knowledge of PPC technique
• Step Two: Develop a sound knowledge of the market you’re targeting

If you’re new to PPC, then it is a good idea to split these tasks up. It will make it much easier to isolate and fix problems i.e problems relating to execution, as opposed to your choice of market, and vice-versa.

Step One: Develop A Sound Knowledge Of PPC Technique

Focus on learning these skills:

• 1. How to use your chosen PPC system
• 2. Keyword research
• 3. How to write effective PPC Ads
• 4. How to construct effective landing pages and sites

How To Use Your Chosen PPC System

For this article, we’ll focus on Google Adwords, the most popular PPC network. Most PPC systems work in a similar way.

If you haven’t already done so, sign up for a Google Adwords account here.

Next, go through the process of becoming Adwords Certified. Even if you don’t need the certification badge, the training process to certification level is excellent.

Best of all, it is free (well everything but the test).

Here is the tricky part: Google is saturated with competition and Google hates most affiliates, so it is typically easier to make money as an affiliate on other ad networks (like Bing or FaceBook).

And even when successful with Google, affiliates tend to have better luck on contextual/AdSense ads than with ads on the search results/AdWords. The Google content network is not policed as heavily (largely because brand advertisers don’t understand it & Google has to show something) AND it is much harder for competitors to clone your campaigns than with search targeted ads.

Keyword Research

Much has been written about keyword research, so rather than re-invent the wheel, here are five top instructional pieces that tell you what you need to know.

• SEO & PPC Competitive Analysis & Keyword Research Tools
• Wordtracker Keyword Research Guide
• 10 Steps To Advanced Keyword Research
• Keyword Research For Bloggers
• Doing Keyword Research?

You want the quick summary? Put together lists of keywords your prospective audience is likely to use to find your product and service and place them in small, tightly focused ad-groups.

A few more tips:

Pay close attention to the type of query. For example, some queries indicate a person is ready to buy i.e. coupon searches and shipping options queries. Check out this article on the Three types of searches

This is one of the most important points concerning affiliate keyword research. Not all terms relating to your product or service are equal.

For example, you can’t tell much about visitor intent if the keyword is “Paris Hilton”, however “Paris Hilton watches” hints at an intent to purchase, as it directly relates to a product.

Look for keyword terms that reveal an intent to purchase.

How To write effective PPC Ads

Study headlines in magazines and newspapers. Headlines are hooks that entice people to read further, which is exactly what you want people to do when they see your ads.

• Offer a clear call to action and make the offer compelling.
• The landing page must closely match the offer in your ad and use similar words and phrases.
• Differentiate your offer from those of your competitors.
• Use keywords in Your Ads.
• Try to use a URL that contains the keyword.
• Use capital letters in your ad title, and, where permitted, in your ad text. They stand out more.
• Use an active verb in the title, where possible.

A deeper look into writing effective ads can be found in the members area at SEOBook.com.

How To Build Effective Landing Pages And Sites

Landing pages need to get the message across quickly and effectively.

• Steal Well, not really. Take a look at the top advertisers landing pages. Pay close attention to how the pages are laid out, the wording they use, and how they are presenting the offer. Can you go one better?
• Remove clutter. If you offer choices, people will get confused. Figure out the one thing you need to say, and stick to it. If you say three things, you say nothing.
• Bullet lists, headings, subheadings, testimonials, pictures are all good. It’s easy for the eye to scan the information. A big block of dense text, less so
• Reinforce the idea that visitors have found the right page. Place the words they searched for in large text at the top of the page. This confirms to the searcher they have found what they were looking for

Here are some great landing page resources.

Are you having trouble writing effective landing pages? There’s a book every affiliate marketing should read called “Tested Advertising Methods“. It’s a direct marketing bible about writing sales copy written in the 1930s. It looks at the psychology behind direct response advertising which is still valid today, even if most of the examples are rather outdated.

Part Two: Develop A Sound Knowledge Of The Market You’re Targeting

Understanding The Market

You may have already tried your hand at affiliate marketing using PPC. Were you frustrated by few sales? Did you run well-researched keyword campaigns that you then turned off in order to stop hemorrhaging money?

These are common experiences.

The main skill that separates good affiliate marketers from poor ones is the ability to understand and test a market.

How To Test A Market

Whilst there is a lot of trial and error involved in understanding a market, the good news is that you don’t need to understand all these aspects before you start. By doing, you’ll see things you’ll never see by standing back.

Treat your first few weeks as a training period. Accept that this training period will likely cost you money in the form of bids – but you are buying data cheaply. It need not cost you much, and you may well make a profit, but try not to put pressure on yourself to achieve this goal during the training period. Your first goal is to understand the tool and the PPC environment.

Did you know that a lot of affiliate marketers aim to break even on new campaigns?

Yes, you read that right – break even!

By breaking even, it signals that the area being targeted has potential. Affiliates then refine campaigns until they move from break even to profit. Chances are if a merchant is paying $50 per lead, they know that is costs around $50 for you to get that lead, too.

When choosing a product or service to trial whilst you are learning, look for low payouts – say, $3. Why? It’s far cheaper to make mistakes! Remember, the merchant is signaling that they think they can get the lead for around $3 if they did it themselves.

Your aim is to break even at $3. If you go over – say to $9 – without getting a conversion, you haven’t blown too much money. The same cannot be said if you were targeting a lead that pays out $100!

If you spend $50 on a $3 dollar per lead pay out and have a cost per conversion of $5, you can pause the campaign and examine what went wrong. Were you getting click-thrus, but losing people at the landing page? Your landing page and offer needs work.

Were you receiving few click-thrus? Refine your bidding and ad text. Re-nenable the campaign.

This time around, you may get down to $4 before you get a conversion. Refine, then re-enable.

Down to $3 yet? Great! You’re at break even, and you’ve still spent less than $100 testing a market. Get down below that $3 and you’re making money.

If you can’t get down to break even, even after a lot of tweaking, quit and move on. The market for that product might be so saturated that the margins are virtually non-existent.

Look for sweet spots – areas in which it is easy to break even, and then refine into profit quickly.

Market Knowledge

How well do you know the market for the service or product you are marketing?

Who is the buyer? What are their needs? Why are they buying over the internet rather than from a store? Why are they seeking out an unknown site as opposed to going to a big internet retailer, like Amazon?

These may seem like obvious questions, but the reality is that not everything sells well over the internet.

Any product or service that requires a high level of trust, or high levels of “touch” – a car, for example – will be difficult to sell online. Look through direct marketing trade journals and catalogs for clues. What types of products are services are selling well via mail order? What services and products are telemarketers selling? Chances are these products and services will sell well on the internet, too.

Put yourself in the position of the buyer. What would make you buy from a previously unknown web site? Typically it’s due to reasons such as convenience and scarcity. If your chosen merchant doesn’t meet the criteria, then pass and move onto another who does. If a merchant offers something a buyer can easily get elsewhere, then you’ll be exposed to a great deal of competition.

But Aren’t I Too Late To Do Well At PPC?

You may hear stories about how the market was back in, say, 1999, or 2003, or 2005. Low hanging fruit was everywhere, and the Adwords system -introduced in 2000 and heavily revised in 2002- didn’t have a lot of the complexity and bid competition wasn’t what it is now. People were making a lot of money relatively easily.

Whilst things have changed, it’s never too late to start.

Why?

New opportunities pop-up every day. New markets are emerging continuously. People are heading online to solve more of their problems. Whilst there are problems to be solved, there is money to made.

How do you find new, emerging markets? Top converting offers on affiliate networks and affiliate managers tell you what is working.

Further, Google Trends is a useful tool for predicting rising interest in keyword areas. Google Insights For Search allows you to drill down into the data, including by date, by region, by category and by source.

Microsoft Ad Intelligence and Google Adwords provide seasonal trends.

Paid research tools, such as Keyword Discovery, provide historical data, as do Compete.com and WikiRank.

For a longer article on trend spotting, check out How To Spot Keyword Trends.

The internet is still a baby taking its first steps. PPC is even younger.

Jump in

The Importance Of Google’s Rater Document

Google employs teams of quality raters. A quality raters job is to manually review search engine result sets and web sites to ensure the algorithms are selecting the sites Google favors.

Obviously, it pays to have a site that Google favors.

The Google quality raters follow guidelines provided by Google. These secretive guidelines have sometimes found their way onto the web.

Of particular interest to affiliates is Google’s stated dislike of thin affiliate sites. Thin affiliate sites are sites sites that offer no value to the searcher, other than providing another “door” for the merchant site. These types of sites typically replicate the catalog of the merchant site.

Google regards these sites as spam.

From the quality rater document:

State your reason for assigning “Spam”, “Maybe Spam”, and “Malicious” flags. For example,
- Sneaky redirect to eBay
- Amazon thin affiliate”

“Major cosmopolitan cities are preferred targets for spammers, especially hotel affiliates. Such results should be labeled as Spam, even if they have relevance to the query – e.g. a hotel affiliate page with a list of Chicago hotels may be Relevant”.

Whilst this criteria applies mostly to SEO pages, a similar Google philosophy applies to PPC. Google doesn’t want identical, low value PPC pages and will punish them.

To get around this problem, beef up the value of your page and/or site to the user. Provide context and extra information. For example, you could offer side-by-side product reviews.

Become “fat”.

The quality rater document offers the following specific suggestions:

Pages should generally not be marked Spam if they provide added value. Added value refers to original or other useful content on the page, regardless of whether there are PPC ads. Examples of content that provides added value include:

• Price comparison functionality: Even though the user has to go to another site via the affiliate link to place
  an order, there is value to have price comparisons right there on the page.
• Product reviews: Pages that provide original reviews offer added value. Items that are commonly reviewed are books, electronics, and hotels.
• Recipes: Pages that provide recipes offer added value.
• Lyrics and quotes: Pages that display lyrics or quotes offer added value.
• Contact information: Pages that provide contact information, especially physical addresses and phone numbers, offer added value.
• Coupon, discount, and promotion codes: Affiliate pages that provide coupon, promotion, or discount codes for the consumer offer added value.

The Downsides Of Direct Linking And Campaign Cloning

Direct linking is when you place Adwords with links directly to the supplier site. A lot of get-rich-quick schemes recommend you take this approach, because it is “easy”.

You can make a KILLING on the web WITHOUT a website today!!!!!!!!! Wow. Buy my super insider secrets to automated eternal wealth generation system program now.

It’s only easy to set-up. It isn’t easy to execute well.

Direct linking is when the visitor clicks on the ad, is passed through to the sellers site, and if the visitor buys something, or takes a desired action, you receive a commission or payment.

This type of affiliate marketing was common when Adwords started, but Google makes this approach difficult by means of their quality score and internal editorial reviews.

The Google quality score is a metric assigned to each of your keywords. It is calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query.

People are still using direct linking, but it’s a hard road battling both established competitors and Google using this approach.

Direct linking campaigns are very easy to clone. Want to see which keywords your competitors are bidding on? Tools such as SEMRush and KeywordSpy reveal competitors bidding patterns.

Some unscrupulous affiliate networks could also steal your data to clone your campaigns. This is particularly true for the affiliate networks that push scams. If their entire business model is based on scamming people with hidden prices, rebilling fraud, and such then why would they treat you any differently?

Check out this illuminating interview in which Jeremy Schoemaker (aka Shoemoney) talks about campaign cloning:

Many affiliate networks are known for spying on their affiliates and cloning their accounts. How do you prevent that from happening?

There is nothing you can do to prevent it. I have seen it happen with my accounts a lot… the funny thing is they still can’t do what I do…. even with all the data right in front of their face. I have had affiliate managers tell me they cloned my exact keyword campaign on Google adwords with same adcopy and everything and got 1/2 the earnings per click.

In the affiliate game lots of people clone each other’s work, causing returns to race toward 0. What do you differently that allows you to see success after success with affiliate marketing?

Great follow up and glad you asked it since I almost went into this in the previous question.

First and formost testing. We spend 10-30k a day on ppc networks (and have for a long time). This testing gives you an education that you need to make it work. I can honestly give you my exact landing page and keywords/adcopy for something that is working for me right now and guarentee you can’t make it work. You don’t know what targeting we are doing… what kind of day parting… etc etc. Its not like it was 7 years ago.

This is why a lot of people are so bitter on forums. They spent a full day copying everybody elses shit and cant make it work so they whine. They dont want to actually do any real work testing stuff on their own or being creative.

It is NEVER a good idea to give your keyword data to affiliate networks. They are higher on the revenue chain than you are and have fatter profit margins, thus they can bid you out of the market. Some tools like Prosper202 allow you to host your own data.

Cost Per Action

Cost per action is when you receive a payment if a visitor takes a specific action i.e. filling out a contact form. CPA is popular because the affiliate doesn’t have to close the deal with a sale.

The problem with CPA offers is that the good ones are tightly controlled and may disappear at any time, and without notice. If a visitor only has to fill out a form, as opposed to hand over a credit card, there is plenty of scope for abuse in the form of junk leads.

Merchants aren’t stupid. When this happens, they will either cut the payout, or more likely pull the offer and work only with a small group of trusted affiliates who have demonstrated they can deliver quality leads.

In addition, some (perhaps most?) of these offers (particularly in weight loss, health, and fitness) are usually for something where the person unknowingly gets billed to their phone, or gets a free trial with a recurring subscription, etc. And eventually the FTC or other organizations step in and close down the offers.

One of the more interesting approaches to pushing legitimate CPA offers was mentioned by ShoeMoney in this interview, where he mentioned how he created a Nebraska Cornhuskers quiz where people who got a high enough score “won” a free trial to Netflix (available through his affiliate link).

Selecting Merchants

You can sign up at major affiliate networks, such as Google Affiliate Network, PepperJam and Commission Junction. Or you can scout out individual merchants by typing “[keyword] + affiliate program” (in this case: loans) into a search engine.

One of the biggest problems with affiliate marketing is the low barrier to entry. Because it is easy for anyone to sign up, then the level of competition can be huge, especially if you’re using the same big affiliate networks as everyone else.

All sounds too hard?

Well, that’s a good thing! Because if something is hard to do, it means most people won’t put the effort in that is required to succeed. The difficulty creates a barrier to your competition, too. The winners overcome that barrier to reach the other side. I recommend reading The Dip, by Seth Godin, for a good analysis of this point.

Evaluate the seller as you would any supplier you buy from. What is their position in the market? Is their offering competitive? Would you buy from them? Is their offer compelling and do they execute well? You can tell a lot of this information by looking at their website. And if you buy + test out the product you will have knowledge that 99% of lazy affiliates do not, yielding a real competitive advantage.

If the seller doesn’t look that great, skip them. They aren’t worth your time. There’s not much point advertising a high payout percentage if their offer isn’t competitive.

Affiliate nirvana is when you find a great company that has few other affiliates.

How do you find such companies?

Plenty of these companies exist, but they may not be aware of affiliate marketing, or even internet marketing. They may have a very limited web presence. Perhaps no one has ever approached them. One of the best ways to do this is to help market local businesses online.

If you know of such companies, or you can make an effort to seek them out, this puts you in an excellent position if you can sign them up to an exclusive or semi-exclusive deal. The strongest business case for an affiliate, by far, is this type of white label, exclusive arrangement.

Your protection is that no other affiliate can directly compete with you by offering the exact same products or services.

If the merchant ends the term, you retain the data and knowledge. You can then make similar offers to their competitors.

The next best thing is having a direct relationship with the merchant. Often, the affiliate network forms a barrier between the affiliate and the merchant. However, if you can get a contact at the merchant company, you’re in a better position to negotiate better deals.

Building An Audience

This approach requires the most upfront work, but it’s a model that can pay off well over time.

The affiliate builds a site that attracts a particular audience demographic. The affiliate then picks affiliate programs to suit that demographic.

Whilst this approach fits nicely with SEO, it can also work with PPC. You can use PPC to get visitors to sign up to the site, join your forum, or subscribe to your RSS or e-mail newsletter. Typically, you don’t aim to make a sale at this point as the payoff comes later. These visitors can attract more visitors, especially if you blend in viral marketing techniques i.e. make it easy for them to invite friends.

You may get to a point where you can attract the same audience the top affiliate PPC bidders attract, but at much lower cost as you don’t have to build a new audience each time. You sell different products to the same audience you already have.

Another problem affiliates face is that they do all the marketing work, but the merchant keeps the customer list.

This is why building an email list or a web site is a great approach. You can capture buyers details, as opposed to letting the visitor disappear once you’ve passed the prospect along to the merchant. Once you have these details, you can build up a buyer list that you can leverage to offer related goods and services at a later date.

Also remember that people often do not buy on the first visit, no matter how interested they are in the product or service. They may click through to the merchant – on your dime – then go off and do some price comparison, perhaps leaving their buying decision for a few days, forgot who they went to a few days earlier, and end up buying the product elsewhere.

This is why it is important to capture a prospects details. At least you retain something – the details of an interested buyer.

You can then use auto-responders to keep your name in front of the buyer. People often need to hear your name a number of times before they make a buying decision, especially on big ticket items.

Summary

Learn the PPC environment. Test and learn about the market. Run short, low-cost campaigns to start, and work your way up. Try to discover market trends early to avoid competition. Try to establish close contact with merchants. Try to keep as much visitor data and contact details as possible in order to sell at a later date if an immediate sale doesn’t occur. Make sure your site is adding value, in the true 2010 sense of the word!

How to Build a Reputation Monitoring Dashboard

An essential aspect of any reputation management job, is monitoring the never-ending flow of  content germane to our client. Most often the keyword monitoring “Big List” includes brand, products, C-level executive names, intent phrases and competitors’ keyword permutations.

This post is a guerrilla tutorial for building a totally free reputation monitoring dashboard, suitable for personal/corporate use or reselling to an agency client.  You’ll be able to easily build a tool where nobody can even whisper your business keywords, in a positive or negative light, without your awareness.

Just about everyone subscribes to Google Alerts, free & comprehensive (news, blogs, video, web, groups)  alerts by email for  newly indexed keyword instances.  Things got exciting for reputation monitoring pros recently when big G rolled out SERPs notifications by RSS. Now any newly indexed  Google keyword instance can be monitored from the comfort of your favorite feed reader.

Other significant channels offering keyword level subscriptions, include Twitter and other content indexing services.  While this tutorial uses free Google products:

It’s the ethic of monitoring indexed keyword instances from multiple channels in an organized system of feeds, and delivering the results as actionable insights by feed reader dashboard, to quickly discover threats & opportunities.

This is what the end result will look like, a tabbed iGoogle dashboard, graphically customizable and suitable for professional monitoring.

While there are industry standard paid reputation monitoring tools sporting cool features, any person or business will made more powerful having someone in the shop able to wire this free puppy up. After constructing the dashboard outlined in this tutorial, use whatever feed reader you like. Again it’s the ethic of comprehensive monitoring by feed that matters here. Let’s get started:

——–
Create a Google account if you don’t already have one.

——–
Open an Excel document and create tabs, segmented by the following reputation monitoring categories: “Brand,” “Product,” “Personnel,” “Competition,” “Industry Phrases” & “Intent Words.” We’re going to make the Big List of keywords to monitor.

——–
Paste “correct” (the way you say it) brand name permutations into the ‘Brand’ tab. This is the easiest step of all.

——–
Open a web browser and navigate to MSN Keyword Mutation Detection Tool. Set a bookmark, you’ll be visiting this tool again.

——–
Type in or paste the first brand name keyword on your list. Go

The returns common iterations of a keyword. Copy them.

——–
Paste them into the brand tab on the Big List. Run the MSN Keyword Mutation Detection Tool again on the next correct brand word. Run them all. Paste them into the Big List.

——–
Trellian Keyword Discovery a paid service, has my favorite misspellings engine, which we sometimes use at this point.

However you can totally get by without paid tools. Finding hacks of your brand keywords is pretty obvious business.  Try stream of consciousness brainstorming and don’t be afraid of being silly. I can nearly always duplicate KW discovery misspellings by just free-forming.  Add these brand name keyword permutations to the Big List.

——–
Another great place to find insight regarding brand permutations is the organic analytics from your site. Here we drill into ever-ubiquitous Google Analytics. (Of course you actually have to have been running analytics on the site prior)  Click on Traffic Sources.

——–
Click “Keywords”

——–
View traffic from paid and non paid brand search keywords. Select non-paid for organic. [Please note: PPC data on phrase or broad match keywords often yields useful permutations as well.]

——–
Grab any heretofore undiscovered permutations by copying.

——–
Paste in any brand keywords noted from analytics to the Big List. Now it’s safe to say that we have most brand permutations.

——–
When done with brand keywords, repeat this process for every product to populate the Products Tab of the Excel Big List. Sure it’s time consuming, but take the time and it will be well worth the effort.

Do the products tab of the Big List now…

——–
Update on Progress! There are 4  tabs on our big list remaining,“Competition,” “Personnel,” “Industry” & “Intent.”

——–
“Personnel” Tab of Big List
“Personnel” refers to  C-Level executives, public spokespeople or anyone else we’d like to monitor. Often times this includes competitors primaries. There’s no need to go crazy with misspellings unless someone’s name is complicated. Just be sure to call “Russ” “Russell” and other extremely obvious nicknames. In our experience, overdoing scan-width does not equal finding much more dirt.

——–
“Competition” Tab of Big List
Monitoring your competition is useful for defending your own brands and products. We keep an eye on competitive brands by the same segments by which we monitor our own: “Brand,” “Product,”  “Personnel,” etc…

• Discover competitors’ promotional efforts as soon as possible
• Find their weaknesses, liabilities and advise your marketing efforts to best exploit the information.
• Learn about new important products and product categories.

——–
Finding Industry phrases is by classic keyword research process. Fire up the External Google Keyword Tool. We’ll this Google PPC inventory tool to find keywords SO commonly searched for, that they can be considered an “industry category” word. Short Short Short Tail = Industry

——–
Finding Category Words

——–
Type in as many categories as you know about in regards to your business.  When in doubt, use a thesaurus (for stemming). Make sure to check the “Use Synonyms” box, which will add Google’s stemming insight to the results.

——–
“Get Keyword Ideas” after confirming that you’re human.

——–
Click on “Sort by average volume.”

——–
Add the top 3-5 to the keyword bucket. They’re your industry category words for the Big List.

——–
Export to spread a .CSV file.

——–
Copy From Exported Spread Sheet and Add To  Big List Under the Industry Tab.

——–
The final tab for this dashboard build is for “Intent” phrases. Think about different ways customers say “you’re great,” “you suck” or ask for information with longer phrases.  There’s no need to go crazy with variations on the same keywords (singular, plural, etc…). Intent phrases are very long tail in themselves.

——–
Building the Dashboard
Now leave the Big List aside.  Open your igoogle dashboard. (Make sure you’re logged into Google and go to http://www.google.com/ig.) If you already use iGoogle, you’ll see your iGoogle homepage. Don’t worry, you won’t lose it.  This is as simple as adding new tabs in iGoogle, corresponding to the Big List tabs in the Excel doc.

——–
Add a New iGoogle Tab

——–
Name the Tab “Brand.”

——–
Create New iGoogle Tabs to Match the Big List Excel Tabs

——–
Now it’s time to set up our keyword feed subscriptions. Set Up First Google Alert. Go to Google Alerts and click “New Alert.”

——–
Type or paste in you first word. Sorry you have to set these up 1 at a time for EVERY word on all tabs. 1 Word at a time, starting with you brand keywords, create alerts. Choose “comprehensive” meaning all Google channels. Choose the “feed” and “as it happens” options.

——–
Right click and copy the link location of the of orange RSS button

——–
To get around a Google bug in some browsers, “clean” the URL you just copied  by opening new FireFox tab.

——–
Paste in URL copied from RSS button and hit “return.” (This cleaning step is only needed, for some odd reason, when using Google.)

——–
“Subscribe to this feed using “using Google” as feed reader. Check “Always use Google to subscribe to feeds” and click “Subscribe Now.”

——–
Select “Add to Google homepage.” “Google Homepage” is another word for iGoogle.

——–
Congratulations, you’ve created your first  iGoogle reputation monitoring gadget. You’ll see the new gadget added to the iGoogle dashboard on whatever tab you have selected. Cool!

——–
Create Alert for next word on the Big List.

——–
We’ll review. Let’s go through the steps again to add a Google Alert to iGoogle for your second brand word.  Click “New Alert.”

——–
Paste your next word into Google Alerts. Note: Two or more words require quotations.

——–

You know the drill!
The options are: Comprehensive, Feed, As it Happens, then click “Create Alert.”

——–
Copy address of orange RSS button with right click.

——–
Don’t forget that pesky Google Bug! Clean the URL, open new FireFox tab and paste the URL.

——–
Paste in URL copied from RSS button. Hit “return” on your computer’s keyboard.

——–
Add to Google homepage.

——–
New reputation monitoring gadget in iGoogle.

——–
FYI, There are cool gadget settings, available by clicking on any gadget’s little down facing triangle. Edit your settings.

——–
Increase the number of feed Alerts displayed.

One by one, add all the words on the Big List to the appropriate iGoogle tab.

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Other search services (other than Google) offer keyword level subscriptions. Twitter is quickly becoming an essential channel to monitor.  Navigate to http://search.twitter.com.

It’s really easy to subscribe to twitter search feeds using iGoogle.  While there’s standalone API applications like TweetDeck to watch feeds real-time. Many business folks want Twitter chatter included in their dashboard next to Google alerts.

Search for your keyword in Twitter Search.

——–
No need to clean, just click on ‘Feed for this query’

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Add to Google homepage (iGoogle)

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The gadgets are beginning to add up.

——–
Technorati is another blog search service, where posts are indexed that sometimes Google does not pick up.  Not every blog is in Google blog search. Technorati offers keyword level subscriptions by RSS. Subscribe to the entire Big List in Technorati.

——–
What you can’t see can hurt you. Hidden behind user names and passwords, some  forums and message board communities don’t allow Google to index them. Some push to opt-in to board aggregation services making these walled Garden sites’ chatter searchaable and, you guessed it, subscribed by feed.

BoardReader is a useful search utility, forums opt in to,  that picks up keyword mentions that Google does not see.

Search BoardReader for a keyword.

——–
Once results are returned, sort SERPs by “Freshness.”

——–
Click on RSS button

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You know the rest!

The board reader results are on the iGoogle dashboard not too.

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There you have it, your sweet reputation management dashboard is beginning to fill out.

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Interpretation tips:

• Skim the dashboard at pre-defined intervals.
• Don’t click on every link.
• Hover over to get text abstract, follow if relevant, use  your brain and check it out!
• Ignore spam as much as possible.
• Set up mission critical keywords as email alerts for archiving and fast notification. Subscribe to any keyword twice, once by feed and once by Google Email Alert. Not every channel provides email alerts. Third party tools make it possible in some channels like TweetBeep does for Twitter.
• Each search channel has a somewhat unique method to generate feed subscription links for keywords, including 3rd party tools to create RSS feeds for keyword level searches. Just figure out how to add new channels.
• Remember, iGoogle is just one feed reader. Use the reader of your choice if you already have a comfort level.
• iGoogle can be customized graphically with Artist Themes and Developers Tools. It’s actually pretty amazing to have tools like this totally for free.

How to Getting Links from the Top 50 Domains

http://www.thegooglecache.com/uncategorized/getting-links-from-the-top-50-domains/

The good folks over at SEOMoz have provided us with a list of the Top 500 Linked Domains according to the Linkscape index. I thought it would be interesting to start churning through the list and finding out how search marketers, spammers, etc. are finding ways to get their links on each of these incredible domains. Some of them are incredibly sneaky and blackhat (check out the Flickr and AOL links, for example).

Here is a list of the top 50 or so. (Sometimes we have to resort to subdomains)…

1. Google.com: get in the directory
2. Adobe.com: followed forum links
3. Blogspot.com: If you cant figure out how to get a link on blogspot, give up now.
4. Yahoo.com: join the directory
5. Youtube.com: Create your own channel
6. Wikipedia.org: Add it, it will be nofollowed, but still worth it.
7. W3.org : Newsletter Auto-Linking
8. Facebook.com: Facebook Apps (check out the retailer icons)
9. WordPress.org: Write a Good Plugin (Author Homepage)
10. Myspace.com: If you can’t figure out how to get a link on myspace, you need to give up on SEO.
    Check out the link to gamespot on this page.
11. Microsoft.com: Amapedia FTW
12. Macromedia.com: Get Mentioned, hard link to get
13. WordPress.com: Create a Blog, If you can’t figure out how to get a link on wordpress.com, you need to give up on SEO.
14. Flickr.com: Add and Edit a Comment
    Create a comment with a link in it like this… <a rel=”follow” href=”http://www.yoursite.com”>text</a>. Flickr will add a nofollow after the HREF, but the rel=”follow” will already have been parsed. Sneaky, eh?
15. StatCounter.com: Member profile Contact Info
16. Miibeian.gov.cn : Good luck
17. Msn.com: Movies Search Results
18. Apple.com: Get Written About. Yeah, this one is tough.
19. AOL.com: Propeller cross-domain. Now that is clever!
20. MapQuest.com : Map Listings
21. Sourceforge.net: Forum Profile Pages
22. NYtimes.com: It never ceases to amaze me what spammers can find.
23. Feedburner.com: Feed Links Count.
24. CNN.com: Create a Fan Nation Blog
25. Free.fr: Create a Site
26. Tripod.com: If you don’t know how to get a link from tripod, you need to give up on SEO.
27. Live.com: Create a blog on Windows Live Spaces
28. Go.com: Create a Sports Nation Fan Blog
29. Addthis.com: Only nofollows from forum links.
30. Typepad.com: Create a Blog
31. PHPbb.com: Signature Links
32. Digg.com: Go Popular. Write fantastic content and get on the homepage of Digg to get PR flowing links.
33. technorati.com: Site Reactions Pages and others
34. del.icio.us (now delicious.com): Get mentioned on the blog
35. php.net: Become a Mirror
36. imdb.com: make a movie or documentary
37. about.com: followed links in the forums
38. ebay.com: user pages have followed links
39. rambler.ru: forum links followed
40. blogger.com: Get into the “Blogs I follow”
41. fc2.com: Blog
42. joomla.org: followed links in the forum
43. google.de: Directory
44. creativecommons.org: Try installing ccHost and mentioning your installation
45. Mysql.com: Forge Comments

How to Find Link Targets

I thought it may make sense to mention how to find some of these link targets. While there are some more sophisticated tools available to those willing to delve in blackhat strategies, the easiest thing to do is find out what others are doing. Let’s say your target is myspace.com

1. Check the linkfromdomain command in Bing to find out .
2. Then choose a domain from the list and check for links to it in site explorer from myspace. This will help you find the actual pages on myspace that link out.
3. Then go to a few of those pages and look in the source code for examples of how that link was placed. Make sure to check for nofollow
4. The other option is just search google for site:yourtarget.com “cheap viagra”. Chances are, if there is a hole, it has been exploited by someone promoting generic pills.

关键词分析

选择关键词的心理学 —- 先宽泛然后精确

你必须明白关键词研究中，宽泛关键词和精确关键词的区别。我接下来将讲一个新手常犯的错误。

关键字研究是最重要的技巧。

作为一个affiliate,必须学习如何进行有效的关键字研究。当我刚才研究adwords时也经常犯这样的错误。我也对一部分新手进行训练过，发现他们也同样犯这样的错误。所以，这是一个掌握了这个重要的技巧是你就可以月收入上万美元.

那么究竟是什么样的错误呢？
我们来举例说明一下。

当我还是新手的时候，我决定优化CB的spyware remover产品。我打开wordtracker.com,在输入框里面打入”spyware”这个单词。我得到这样结果：
anti spyware
anti spyware free
anti spyware software
antivirus spyware
best free spyware remover
best spyware
download free spyware
download spyware blaster
free anti spyware
free kazaa spyware remover
free removal of spyware
free spyware download
free spyware downloads
free spyware protection
free spyware removal
free spyware removal programs
free spyware removal software
free spyware remover
free spyware scan
mcafee anti spyware
microsoft anti spyware
remove spyware
spyware blaster
spyware blocker
spyware cleaner
spyware detector
spyware doctor
spyware download
spyware programs
spyware protection
spyware removal
spyware remover
spyware scan
spyware software
spyware terminator
spyware virus protection
totally free spyware removal
etc…

我把大约500个关键字下载下来，根据wordstracker的搜索量，就可以得到很多有效流量。现在，我告诉我自己:”OK,我将创建一个超级相关的adwords广告系列。这个adwords广告系列要比竞争对手的adwords广告系列要好，我将会从此月收入2万USD。”

然后，我开始花费一个下午的时间，费尽心机的创建一个相关的adwords广告系列.最后，这个adwords广告系列运行,期待有很对人点击我的广告，并购买这个产品，实现月收入2万USD的梦想。但是，事实上缺恰恰相反。

我开始反省，错在那里了？

看哪！我的广告位置在google搜索结果的第二页的底部，我勉强得到一些流量，但是每个点击0.5美元（3.5块钱）。

我提高关键字的点击价格bid，开始得到更多流量。但是从转换率和adwords帐户的消费来看，我正在赔钱。所以，我暂停了广告。这个时候，我得出结论：spyware市场已经饱和，我应该退出。

你是否也有这样的类似的经历呢？

所以我问你一个问题，市场饱和是不是我这个广告系列失败的原因呢？

答案是: No.

这个广告系列失败的主要原因是我犯了一个先前我讲过的一个错误。这个错误就是如何做关键词研究。

上面那个关键词列表，是用Wordtracker得到的深度精确。列表中的每一个关键词都包括一个相同的单词spyware.

寻找一个以某个单词（在这个案例是spyware）为主词，衍生出来的辅助词，我称它为深度挖掘关键词.

当你开始深度挖掘关键词的时候，你会得到所有以spyware为主词的辅助词。但是这里有一个致命的错误….

当有人寻找从计算机上remove spyware的方法是，他们通常不搜索这个“spyware”单词。

思考一分钟。他们会搜索什么样的单词呢？

对于病毒，他们有不同的名字或者代号：trojan,keylogger,malware,

adware,word,backdoor等等（比如中国以前的“熊猫烧香”）。这样你就可以得到成千上万的病毒名做为关键词。

基于以上，有人寻找remove spyware，他们有可能在Google输入一下关键词：
Remove Trojan
Delete worm
Destroy keylogger
Erase w32

你看到了，当有人搜索spyware产品时候，并不一定搜索spyware单词。如果，现在我建立一个新的spyware广告系列，我将会用一下关键词列表：
delete adware
delete backdoor
delete browser hijacker
delete cookie
delete Dialer
delete keylogger
delete malware
delete spyware
delete toolbar
delete trojan
delete w32
delete worm
destroy adware
destroy backdoor
destroy browser hijacker
destroy cookie
destroy Dialer
destroy keylogger
destroy malware
destroy spyware
destroy toolbar
destroy trojan
destroy w32
destroy worm
find adware
find backdoor
find browser hijacker
find cookie
find Dialer
find keylogger
find malware
find spyware
find toolbar
find trojan
find w32
find worm
remove adware
remove backdoor
remove browser hijacker
remove cookie
remove Dialer
remove keylogger
remove malware
remove spyware
remove toolbar
remove trojan
remove w32
remove worm

这是一个宽泛的关键词列表。像上面这样一个宽泛的关键词列表，我称它为真正的长尾关

键词.这样的宽泛的关键词列表包括：产品的同义词，产品的介绍，以及产品表现形式的关键词。

像上面的这个关键词列表就包括：

1.同义关键词：(malware,adware)
2.产品的介绍包括的关键词(Trojan,browser hijacker,等等)
3,具体的相关的关键词(各式各样的病毒名字)

当你开始运行一个Google adwords广告系列的时候，努力寻找一个相关的真正意义的长尾关键词，你就成功了一半了，你就在起点上比其他的竞争对手胜出了。当你竞价在一个宽泛的关键词列表上，你就得到很多的相关有效的流量，同时你的竞争对手会变少，通常，这些关键词也更有针对性，转换率会更高。

不仅仅如此，竞价在宽泛关键词上面，你能够迅速找出转换率最高的关键词。比如上面那个例子：你可能发现Trojan关键词能够得到大量的流量，并且转换率比其他关键词高。

你现在可以应用20/80定律，把焦点放在Trojan关键词上面。然后深度挖掘与Trojan相关的关键词。

你会看到，每一个产品的都会有一些高转换率的关键词。然后把焦点放在这些关键词上面。如果你仅仅竞价在以”Spyware”为主词的关键词列表上面，你永远不会发现Trojan关键词.也找不出像Trojan这样的竞争力度小，转换率高的关键词。所以，最后你失败了。在刚开始的时候，我没有竞价像“Trojan,backdoor,malware”等关键词上面。我的目标是竞争在市场中高搜索量的关键词，如果他们不转换，我感觉这个市场饱和了，我也会因此放弃，同样也损失了一笔金钱。

原因，恰恰在于做关键词分析的时候，错误的关键词分析造成的。

你应该寻找一个宽泛的关键词列表，这个关键词列表会让你知道那些关键词是转换率高，同时每天有很多人搜索的。

在我还是新手的时候，不明白这样一个道理：“spyware”是一个竞争激烈的关键词当关

键词列表包括“spyware”这个词的时候，价格当然很高。甚至在Google关键词“sypware remover”点击一次的价格接近10美元（70人民币）.

记住：不要在犯这样的错误，不要一开始就深度挖掘，竞争激烈的关键词。

现在，让我告诉你一个秘密，一个高手都不愿意公开的秘密，

先寻找一个宽泛的关键词列表，然后从中寻找转换率高的，搜索量大的关键词，然后再深度挖掘它。

举一个例子。

在我当前运行的的最赚钱的广告系列，我最开始竞价在50000关键词。

我发现虽然有2000关键词只转换一次，除去这2000个关键词，有1000多个关键词转换率特别高。

一旦我发现这些高转换率的关键词，我就立刻深入挖掘相关关键词。
同时暂停那些不转换和转换率低的关键词。

现在这个adwords广告系列每天有130-170个sale,绝对实现了月收入2万美元的目标。
这也是上面两个图差别的原因。

你的关键词是否足够多呢？

那么如何来寻找这些宽泛的关键词呢？
这些关键词如何分组呢？
Ad copy如何写呢？
如何把这些关键字的质量得分搞上去呢？

转自: http://www.ppc110.com/blog/keyword-research/

商品价格怎么写入Google Adwords广告语

链接建设“工具包”

链接建设是大部分 SEO 策略的基础工作，但很少有人利用工具把这项工作做得既很系统化又有效率。即便很多人拥有了对的工具，但也一样在为保持努力和了解效果而闹心。现在，我们来看看怎样通过创建综合的链接建设“工具包”能让你为你的链接建设工作做好充分准备，它会在你整个项目中贯穿始终发挥作用。

包含了联系人列表、工作记录表和模板的“工具包”是可以经过整理的集合，是相关资料文件，也是进行链接建设工作必须的文档。我的链接建设工具包主要是有着多个标签和分类的表格文件。方便我在工作全程录入必要的数据。至于电子表格 Excel 当然最值得推荐。

因为链接建设是一个持续进行的工作，所以表格会让有时需要耗费较多人力的工作简单些，并且易于管理。另外，如果你不是直接执行这方面工作的人，表格也会让移交工作更容易，将所需填写的一切内容完整执行策略的工作人员。

要注意结合你的策略，具体情况具体分析，但我所要提到的大部分内容几乎都是适用的。

在你的链接建设工作表里要考虑以下九个方面：

1.目标关键词列表：进行调研确定哪些关键词是你的链接建设工作需要针对的。这些关键词会被用在你提供给合作伙伴或是你发布在第三方网站/目录的锚文本中。你的目标关键词列表应该包含一批你期望获得排名的关键词（一般来说3-5个会比较理想）。

2.潜在链接合作伙伴的列表：进行调研确定和选择出潜在链接合作伙伴。利用你现有的业务网，以及通过搜索引擎进行一些手动搜索确定合作伙伴。建立工作表记录下调研的结果和所有相关信息，包括：

• 站点名称
• 站点URL
• 主题范围
• PR值
• 期望链接的页面
• 网站管理员名字以及联系方式

3.目标目录的列表：因为很多网站目录都常常会被用于搜索引擎建立其索引，所以这些目录是SEO和链接建设的理想之地。当你做潜在链接合作伙伴调研的过程中，也建立一个你希望提交网站的目录列表。你需要创建一个工作表去记录调研结果以及所有相关信息，包括：

• 目录名称
• 站点URL
• 主题范围
• 联系方式
• 提交/价格信息

4.相关博客和论坛列表：在与你行业相关的博客和论坛发布内容是增加外链和提高网站流量的常用办法。在做链接合作伙伴调研时，遇到在线讨论于你网站相关，你也可以帮助增加价值内容的论坛和博客你也需要记录。在调研中记录下以下内容：

• 博客/论坛名称
• 站点URL
• 主题范围
• 最为相关的特别的板块/论坛
• 联系方式

5.文章发布站点列表：在线PR网站能让你快速方便的创建和发布在线新闻/文章，也给了你获得更多链接的机会。所以需要建立声誉较好的这类网站列表。
6.链接请求邮件模板：链接请求一般都是通过邮件来完成。你会需要提前撰写一个链接请求邮件的模板，方便你在给合作伙伴列表的网站管理员发送邮件时随时调用。最好能包含以下信息：

• 问候
• 对其网站的褒扬，以及你怎样找到他的网站
• 大致描述你的站点以及价值
• 请求链接
• 期望链接的用到的锚文本
• 友好的署名（你的全名以及职位名称，可能的话加上一个与你要求链接的站点同域的邮件地址）

7.链接请求跟踪表格：你需要对你发出了链接请求的站点以及是否得到链接进行跟踪。链接请求跟踪表格应该包括：

• 链接页面的URL
• 要求的着陆页面
• 请求的日期
• 联系邮件地址/URL（如果是在线表格）
• 链接是否有要求的锚文本（是/否）
• 链接发布的日期
• 跟进情况

8.付费链接工作表：跟踪在付费链接或目录中的财务支出。包括：

• 链接站点的名称和URL
• 要求的着陆页面
• 开始日期
• 终止时间
• 付费金额
• 订单号
• 发票号
• 更新的URL 或联系方式

9.链接建设效果跟踪表：因为你需要花上很多时间和努力去建立外链，跟踪其效果是绝对必须的。你应该建立一个表格去跟踪进展。用一个简单的表格列出关键绩效指标（KPI)，并按时间填入数据（一个月、两个月、三个月… …).你可以按你进行链接建设的频率更新表格，但建议每月更新。表格中需要包含以下指标：

• 关键词排名
• 外链数量
• 自然搜索流量
• 自然搜索转化

利用以上表格相信你能让你的链接建设工作更为有序，并且方便你回头总结经验，找出问题。

看起来有点整理癖的味道，但请相信有计划准备有序的工作才能更好的走向成功。在随机状态（比如QQ群里）兜售链接互换信息的效果和质量如何相信很多人都心知肚明。

Luffy 正好昨晚有空，所以认同这份表格的童鞋可以下面地址自行下载，建议根据自己的实际情况进行增减和调整：

Link Buliding Worksheet (4.6 KiB, 21 hits)

原文作者：Julie Batten 原文链接

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FTC Consumer Alert – “Free Security Scan” Could Cost Time and Money

http://www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt121.shtm

Messages telling you to install and update security software for your computer seem to be everywhere. So you might be tempted by an offer of a “free security scan,” especially when faced with a pop-up, an email, or an ad that claims “malicious software” has already been found on your machine. Unfortunately, it’s likely that the scary message is a come-on for a rip-off.

The free scan claims to find a host of problems, and within seconds, you’re getting urgent pop-ups to buy security software. After you agree to spend $40 or more on the software, the program tells you that your problems are fixed. The reality: there was nothing to fix. And what’s worse, the program now installed on your computer could be harmful.

According to attorneys at the Federal Trade Commission (FTC), the nation’s consumer protection agency, scammers have found ways to create realistic but phony “security alerts.” Though the “alerts” look like they’re being generated by your computer, they actually are created by a con artist and sent through your Internet browser.

These programs are called “scareware” because they exploit a person’s fear of online viruses and security threats. The scam has many variations, but there are some telltale signs. For example:

• you may get ads that promise to “delete viruses or spyware,” “protect privacy,” “improve computer function,” “remove harmful files,” or “clean your registry;”
• you may get “alerts” about “malicious software” or “illegal pornography on your computer;”
• you may be invited to download free software for a security scan or to improve your system;
• you could get pop-ups that claim your security software is out-of-date and your computer is in immediate danger;
• you may suddenly encounter an unfamiliar website that claims to have performed a security scan and prompts you to download new software.

Scareware purveyors also go to great lengths to make their product and service look legitimate. For example, if you buy the software, you may get an email receipt with a customer service phone number. If you call, you’re likely to be connected to someone, but that alone does not mean the company is legitimate. Regardless, remember that these are well-organized and profitable schemes designed to rip people off.

How Do the Scammers Do It?

Scareware schemes can be quite sophisticated. The scam artists buy ad space on trusted, popular websites. Even though the ads look legitimate and harmless to the website’s operator, they actually redirect unsuspecting visitors to a fraudulent website that performs a bogus security scan. The site then causes a barrage of urgent pop-up messages that pressure users into downloading worthless software.

What to Do

If you’re faced with any of the warning signs of a scareware scam or suspect a problem, shut down your browser. Don’t click “No” or “Cancel,” or even the “x” at the top right corner of the screen. Some scareware is designed so that any of those buttons can activate the program. If you use Windows, press Ctrl + Alt + Delete to open your Task Manager, and click “End Task.” If you use a Mac, press Command + Option + Q + Esc to “Force Quit.”

If you get an offer, check out the program by entering the name in a search engine. The results can help you determine if the program is on the up-and-up.

Good Security Practices

Check that your security software is active and current: at a minimum, your computer should have anti-virus and anti-spyware software, and a firewall. You can buy stand-alone programs for each element — or a security suite that includes these programs — from a variety of sources, including commercial vendors and your Internet Service Provider. The security software that was installed on your computer when you bought it generally works for just a short time — unless you pay a subscription fee to keep it in effect. Visit http://security.getnetwise.org/tools/search for a list of security tools from legitimate security vendors selected by GetNetWise, a project of the Internet Education Foundation.

Make it a practice not to click on any links within pop-ups.

Report possible fraud online at ftc.gov or by phone at 1-877-FTC-HELP. Details about the purchase — including what website you were visiting when you were redirected — are helpful to investigators.

Visit www.OnGuardOnline.gov to learn more about protecting your computer from bugs, viruses and scammers.

The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint or to get free information on consumer issues, visit ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. The FTC enters consumer complaints into the Consumer Sentinel Network, a secure online database and investigative tool used by hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.